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About Anni Lu

Anni Lu was founded in 2013 by Helle Vestargaard Poulsen, former creative director for a number of Danish fashion magazines.
All Anni Lu styles show Helle’s great passion for personal style, colors and playful combinations. Helle gets a lot of her inspiration through travelling the world.

Anni Lu is delicate jewelry made by hand. Featuring 14-karat solid gold and 18-karat gold plated sterling silver, sparkling crystals, sees beads and semi-precious stones, worn by many celebrities, royalties, fashion personalities, passionate fans and collectors.

All the metal parts in the Anni Lu jewelry are Sterling Silver 925.
The gold combinations are plated with a thick layer of 18Kt gold – but kindly note that with time the plating will be worn off. This is normal and not a reason for a claim.
We highly recommend to avoid lotion, hairspray and other cosmetics to be in contact with your jewelry. Please do not wear your jewelry while sleeping and doing sports.
Please remember to avoid exposing your jewelry to water, salt, sun, chlorine and other chemicals – especially the designs with freshwater pearls.
Please store your jewelry in a dry room (jewelry box) never in the bathroom.